Since 2006, Huntington-Whiteley has modelled for American lingerie and beauty products brand Victoria's Secret. The model made her Victoria's Secret debut at the brand's 2006 show in Los Angeles.
She remained unknown in the fashion industry up until 2008, when she was cast by chief creative director Christopher Bailey, replacing Agyness Deyn for Burberry's fall/winter campaign with actor Sam Riley. She got her first British Vogue cover, for the November 2008 issue, which saw her pictured alongside Eden Clark and Jourdan Dunn in a feature celebrating British models.Harper's Bazaar's annual "Best Dressed List" placed her 6th on their list for the year 2008. The following year, she was featured as the face of Karen Millen's spring/summer 2009 advertising campaign.Huntington-Whiteley received an Elle Style Award for 2009's "Model of the Year".She starred in a short film for Agent Provocateur playing a woman whose boyfriend forgets Valentine's Day. For fall/winter 2009, she modelled campaigns for Godiva and Miss Sixty. In late 2009, Huntington-Whiteley officially became a Victoria's Secret Angel, modelling for the Victoria's Secret Fashion Show in New York city.
In 2010, she was featured in the infamous Pirelli Calendar, photographed by Terry Richardson. Huntington-Whiteley hit the runway for designers Prada in Milan and Giles Deacon in Paris. For SS10 her advertising campaigns included Monsoon's first underwear line, Thomas Wylde, Full Circle, and VS Online. In March, she collaborated with VOGUE.COM to share her outfit choices daily for the Today I'm Wearing feature. She appeared on the covers of the May 2010 issues of Harper's Bazaar Russia and GQ UK.She was featured on the cover of LOVE Magazine's September issue, styled as a pinup girl. For FW10 she modelled for Burberry as well as the company's first Beauty line ad; her other advertising campaigns included Loewe, Thomas Wylde, and Leon Max.Fashion photographer Rankin devoted a book entirely to her titled, Ten Times Rosie. Rankin thinks Huntington-Whitely puts diversity back into fashion, "We’ve been looking at very, very skinny, almost masculine girls for a long time. [Rosie] really is the model of the moment. She’s the actress of the moment. She’s definitely going to become something much, much bigger."
In March 2011, she landed her first solo British Vogue cover. In May, she was voted No. 1 in Maxim Magazine's "Hot 100" list.She was also voted No.1 in FHM's World's Sexiest Woman 2011 poll.She appeared on the covers of the UK's July issues of Elle and GQ.
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