1. Plan the design. How you should design your copy must involve careful planning. Consider factors like your store's identity and the kind of products that it offers. Make sure your prints promote the identity of your auto parts store. Use elements such as graphics, text, and photos that reflect the nature and the kind of philosophy that your business adheres to. Are you a retailer that offers only fun and contemporary auto parts? Or are you the one offering only traditional but hip accessories? These should be clearly expressed in your copy.
2. Outright selling is a no-no. Though your ultimate goal is to eventually make sales out of your marketing efforts, do not be tempted to include blatant selling in your poster copy. Wait for the opportunity when the customers visit your auto parts store. Meanwhile, design cool posters in a manner that tells the reader what kinds of products you offer, where they can find you and how they may reach you for queries.
3. Give them auto care and DIY repair tips. As much as people love freebies, they also like the idea that they can do something that used to be rather cryptic and hard. DIY auto repairs are one of these things. A poster that educates your customers is a good sign that you want to establish rapport with them. Also, since proper caring for auto parts is important to save on replacement auto parts costs, readers will find value in your prints.
Like some meticulous art nouveau fanatics, auto enthusiasts can be hard to please. They know what they want for their automobiles and they aren't getting second-rate auto parts from just anybody. You'll be a victim of prejudice if you're just starting your store. So, you have to give them the impression that you are different from other stores. Start by showing them how much you give careful attention even to a simple promotional material. Printing color posters that are impressive enough will make your customers realize that you pay attention to details.