(from Mazda Press Release) The year is 2030 in the city of Los Angeles and 18 year old Max is off to pick up his new Mazda.
Los Angeles has seen a new movement of young entrepreneurs (ages 16-23), and has become a hub for creating personal brands and products on desktop 3D manufacturing software. Mazda has taken notice and created VMazda - a virtual reality website that acts as a design playground for young people, allowing them to experiment, build, and share their automotive dreams in a virtual world at no cost.
With the help of a virtual design mentor, Max's design is rapidly manufactured at one of Mazda's sustainable Direct Digital Manufacturing plants. Max pays a low price of $2000 for the physical car, while paying a monthly bill for the energy his electric car uses (similar to cell phone business model).
Max's new car is a minimal, lightweight sports coupe with experimental shapes, ornate detailing, and a dramatically proportioned exterior. Most digital communication and information devices are now integrated into fashion apparel, eliminating the need to include these systems into Max's vehicle. As a result, his vehicle controls are purely driver focused.
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