Samsung Launches Open Mobile Platform:
Samsung bada – The Next Wave Of The Mobile Industry
Samsung bada is a new open platform that enables a richer user experience in applications on Samsung mobile devices.
Samsung’s expertise in the mobile field
Samsung has about 20 years of experience in delivering the best-in-class mobile technology and devices to consumers across the globe.
Throughout its history, Samsung has focused on delivering a truly unique and innovative mobile experience, while upholding the highest standards of quality to consumers. Samsung bada is a culmination of Samsung’s deep expertise and experience in the mobile industry.
Purpose of bada
More and more people want rich and connected application-experiences that are currently available only for smartphone consumers. Samsung has developed bada to make these exclusive smartphone experiences available to everyone.
Key features of bada
Samsung design principles aim to deliver simple, intuitive, and innovative user experiences through innovative visual design. Samsung bada includes a next generation UI framework with feature sets and design elements that facilitate leading-edge user interfaces for every bada application.
Consumer demand for service-based applications is growing. Samsung bada includes integrated support for service-oriented features to enable the development of connected applications. Samsung bada developers can implement various service features in applications without the high learning curve required by previous platforms.
Samsung bada encourages the integration of common experiences and functions across application. Extensible core functions include a dialer, messaging, and address book, which applications can freely use.
Ecosystem of bada
Samsung is deeply committed to the developer community and the application store. With a series of developer days, the developer challenge, and the opening of the application store, Samsung is establishing an environment to encourage innovation and creativity among bada developers.
Samsung bada device
* 1H 2010 The first bada-powered mobile phone
* 2H 2010 Multiple models of bada-powered mobile phones
* 1H 2010 The sale of bada applications starts in Samsung Application Store
* 2H 2010 Samsung Application Store is available in about 30 countries, including France, Italy and the UK
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