Shooting the new Talkshawk ad was indeed an exhilarating ride. With a production of mega proportions, the new Talkshawk TVC was shot in Baroda & Soorat, India.
The TVC showcases Ali Zafar and Aminah Haq along with the return of Sonia Jehan. The inclusion of Sonia was a well-thought out decision, as she was much admired by consumers. By popular demand of her fan base, Sonia was specially written into the concept of the TVC, and portrayed in an array of avatars, each showcasing different colorful costumes and elaborate dance sequences. It is anticipated that her inclusion will add more energy, glamour and beauty in the TVC, and will be appreciated by fans all over.
The new Talkshawk ad is accompanied with the fresh face of Aaminah Haq. The pre-launch teaser print and TV ads created an exciting build up to the actual commercial in an innovative and arresting manner. With a production of mega proportions, the new Talkshawk commercial shot mostly in Old City Lahore, has taken Pakistan by storm. The production crew led by famed director, Asad-ul-Haq, had to lock down some of the most crowded locations in Lahore for a whole day, including CooCo’s Den, Shahi Qila, Masjid Wazir Khan and Al-Hafeez Plaza. With larger-than-life imagery, the usual song and dance routine has been replaced with some exciting stunts under the expertise of the foreign stunt crew, Ace Stunts. Specially hired from Malaysia, this team of professional stunt men and riggers is part of the Fear Factor Asia stunt team and also used for international films.
Talkshawk’s third TV commercial was shot in India, this time in Goa on the harbor. Most of the production crew remained the same, except the Director of Photography this time was Shiva, best known for his work on “Lagay Raho Munna Bhai”. Feroz Khan was brought back to choreograph the sequences in this commercial as well. ET Studios brought a new tune for Talkshawk 3.
The action was moved from a train to a moving yacht. With the intention of making this commercial more adventurous and engaging, the two heroes danced and acted in the style of a musical film or theater play. They also jumped from boats. The shooting took place on the pier, where a whole bazaar was created on the harbor.
This remained a memorable ad and also Sonia’s last as the Talkshawk brand ambassador.
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