Abhishek For the People, By the People - Idea Video Ad
Abhishek Bachchan! After having endorsed Motorola, American Express, Omega, Ford, BIG 92.7 FM and LG, its Aditya Birla Groupís mobile service operator Idea Cellularís turn to sign on the most saleable endorsement star.
For the People, By the People. What an Idea! Imagine all of us participating in the progress of our country. By directly contributing to it. Imagine the improvement we could bring about. Imagine having a say. To those that really matter. Imagine having a medium to voice your opinion. Imagine that medium was your mobile phone. Idea's fourth theme in the "What an Idea" series speaks about "Participative decision making".