A Professor at one of the IIM's ( INDIA) was explaining marketing concepts to the Students:-
You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!"
That's Direct Marketing
One of your friends points at you and says:
"He's very rich. Marry him."
You go up to her and get her telephone number. The next day, you call and say:
"Hi, I'm very rich. Marry me."
You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say:
"By the way, I'm rich. Will you marry me?"
That's Public Relations
She walks up to you and says:
"You are very rich! Can you marry me?"
That's Brand Recognition
You go up to her and say:
"I am very rich. Marry me!" She gives you a nice hard slap on your face.
That's Customer Feedback