Kareena Kapoor: DesiPann Desi Cinderella - Kurkure Video Ad
Kareena Kapoor is the face of the young, Gen-Next India has been roped in to promote 'Kurkure Desi Beats'. In fact the TVC has Kareena playing a character similar to popular story book character 'Cinderella'.
She is shown as the maid of the house, while her stepsisters have all the fun. The 'desi' twist in the story is when singer Ila Arun comes to the rescue as her godmother. She offers Kareena a packet of 'Kurkure Desi Beats' to spice up her life. The Englishmen and her stepsisters are having a boring dance, when 'desi' girl Kareena arrives in Indian attire and adds the much needed spark to the party. The ad film ends with the tagline - 'No Fun, Without Desipann'.