Apple and Microsoft that point out ways in which their products make consumers happier and more productive, not ones which snipe at each others’ marketing campaigns. Apple released a couple of new “Get a Mac” ads today. They make direct reference to Microsoft’s current $300 million ad campaign for Windows. Which itself makes direct reference to earlier ads in the “Get a Mac” series.

Here’s “Bean Counter,” which makes mention of the cost of the campaign and wonders if the dough might have been better spent.
And here’s one called “The V Word,” which seems to riff on the fact that the new Windows ads don’t mention Vista by name.