For almost two decades, 'Baadshah of Bollywood' Shah Rukh Khan has been entertaining us through the dream world of cinema. The actor, who is known to try out different mediums of entertainment (be it Films/ T.V. / Sports- IPL), is now getting into something which is a shift from the dream world into a world of reality.

In case you are wondering what we are talking about, it's the latest project that King Khan is part of called Shah Rukh Khan Boulevard. For the uninitiated, Shah Rukh Khan Boulevard is an AED 8 billion signature beachfront residential development at the picturesque Dana Island in Ras Al Khaimah, one of the seven Emirates of the UAE. Besides 10 premium residential towers and its fair share of high-end hotels and commercial complexes, the Boulevard will also have an underwater discotheque and lounge connected by a glass tunnel, a sit-in theatre, a shopping mall, called the Shah Rukh Khan Plaza, and a public square on the beach, the first of its kind in the world.

The actor, who was in Dubai recently at the announcement of this mega project, said that this is the first time that he is venturing out into something which doesn't require him to sing and dance around trees. The actor is involved in this project along with UAE's TSA Group which in turn will work closely with L.A. based architect Tony Ashai to make this dream a reality. Shah Rukh also spoke highly of the love and support that he has received every time from fans in the UAE and said that it was always his dream to be involved in such a project that will help in giving people a quality lifestyle experience.


Even the first set of print ads of the Shah Rukh Khan Boulevard has the actor talking about things which cant be made real in the world of cinema and how some things work and feel best only when they are real.

Whether the Shah Rukh Khan Boulevard will indeed be a 'Real Lifestyle Experience' is something which we would know only when the project is completed in 2012.