Priyanka Chopra: It's Not Just A Phone - Nokia Video Ad
Priyanka Chopra latest brand ambassador for Nokia, world's largest mobile phone maker. Speaking about Priyanka's association with the brand, Nokia's spokesperson said that they selected Priyanka in order to create a deeper connect with its young and style-savvy consumers.
They would screen Priyanka Chopra in the company's new ad campaign that represents style, modernity and individuality with a catchy tagline "It's not just a phone; it's who we are", said a press release. The TV campaign would be integrated with other consumer touch points like print, outdoor, radio, online and digital media. To be directed by the well-known fashion photographer and international director, Jonathan Lennard and developed by the creative agency Wieden and Kennedy.