Saif Kareena: Airtel Digital TV Ad - Latest Video Commercial
The Airtel Digital TV teaser campaign has been doing its television rounds and was also in print today with the tagline - See you at home. Soon. The TV campaigns have been conceptulised by JWT and directed by Abhinay Deo of Ramesh Deo Productions. At the time of filing this story, Deo was not available for comment.
JWT is planning an aggressive ad campaign roll out for Airtel Digital TV keeping in mind overall strategic insights, creative thinking, customer focus and understanding and a 360 execution of the core creative thought through traditional and non-traditional mediums of communication.
The full blown promotions is commence with Bollywood actors like Saif Ali Khan, Kareena Kapoor, Vidya Balan, R Madhavan, AR Rahman and cricketers like Gautam Gambhir and Zaheer Khan.
It may be recalled that Vidya Balan and R Madhavan have been featured in Airtel ads, whereas Rahman has given the signature tune for the mobile service provider. Incidentally Shah Rukh Khan, who is the brand ambassador of Airtel mobile, also happens to endorse a rival DTH serivce provider - DishTV and hence his involvement with Airtel Digital TV is unlikely.