It is ice versus rice now. The difference - the ice bucket comes only if one tries to duck the actual donation for charity. For rice - it is donation all the way. But Hyderabad-based Manjulatha Kalanidhi's brainchild - calling for donation of a bucket of rice and posting the picture online - is doing well. And not just among netizens in India. It seems to have found resonance across the world.

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