In economics and decision theory, loss aversion refers to people's tendency to strongly prefer avoiding losses to acquiring gains. Some studies suggest that losses are twice as powerful, psychologically, as gains. Loss aversion was first demonstrated by Amos Tversky and Daniel Kahneman.

Name:  2343.jpg
Views: 280
Size:  38.1 KB


Note :- All Nidokidos friends are requested to like our facebook Page