“A lot of people wait until later in their career to start giving back. You know, I just thought of it for a while and I was like, ‘Why wait?’ Right? I mean, there's so much to be done. It would just be better to start off now.” (WSJ)
That was Facebook co-founder and CEO Mark Zuckerberg talking about his decision to donate most of his money to Bill Gates’ “Giving Pledge” foundation. Zuckerberg is among the 16 billionaires who recently signed on to the cause. NYU professor Jason Franklin explains to The Wall Street Journal why younger generations are feeling so generous.
“And I think we see a younger generation who has been brought up in a much more collective identity. And a part of that expectation is to take action, so it’s no surprise as younger people start to have financial resources in their control that they’re acting with those resources as well as speaking out as they have been doing for a long time online.”

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