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Tapal Chenak TVC 2013

Production: The Vision Factory
Agency: IAL Saatchi & Saatchi
Talent: Citrus Talent

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This is not Sindhi culture.. partially Thari only.. This ad is depicting Rajhistani culture. It is so sad to see our lost cultural identity. Chehnak was a brand inspired by Sindh's culture.. there could have been so much done.. but IAL has disappointed big time making this ad.