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Thread: Midea is a brand leader in China

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    Moderator Array mahima's Avatar
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    Midea is a brand leader in China

    Established in 1968, Midea has grown from what was once a local workshop into a leading consumer appliances and air conditioning systems manufacturer, with operations around the world. Its 40 years of persistent growth has brought its global turnover to $22 billion USD in 2011. Consequently, Midea has created over 150,000 jobs both in China, and throughout the world.


     




    Midea believes in creating value through rapid response to market demands, cost-efficient operations and consumer satisfaction. As a result, Midea wields a comprehensive product portfolio and vast production capacity to meet these demands. Midea’s integrated research and manufacturing process helps to enrich lifestyles worldwide through a distinct range of innovative, yet affordable products.



    Today, Midea is a brand leader in China. The company continues to actively globalize its operations with production bases in Vietnam, Belarus, Egypt, Brazil, Argentina, and India, to be followed by additional plants in the future. Midea is also expanding its distribution network in several countries in order to offer better service to its local consumers in those locations.



    Looking ahead, Midea persists with its strategy of taking the initiative in order to continue as a highly-dynamic enterprise, with the ambition for consistent growth that is characteristic of a world class business. In parallel with its plans for ambitious growth, Midea is also deeply devoted to its role as a responsible corporate citizen in China, and around the world.



    Honors and Achievements:
    ▪ Ranks 70th on China Enterprise 500 (China Enterprise Association)
    ▪ Ranks 25th Top 50 Asian Public Companies 2011 (Forbes Asia)
    ▪ Midea placed at 17th in the BrandFinance® "China 100" ranking in 2010
    ▪ No. 6 China Ranking on Most Valuable Brand 2011 (R&F Global Ranking)
    ▪ Top 100 China Green Enterprises (“China Entrepreneur” Magazine)


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