Designers fuse traditional and contemporary fashion and make-up trends for the bridal season 2013-2014.
Formed in 1907 by Eugène Scheller, a young French chemist, today L’Oréal Paris is the largest global cosmetics and beauty brand currently present in over 65 countries, including Pakistan, with headquarters in the Paris suburb of Clichy, Hauts-de-Seince, France. L’Oréal Paris is a leader in new trends and innovations; it is brand that is rooted in scientific progress. Their key values represent the 20th century woman with the global slogan ‘Because you’re worth it’ - a philosophy that instills a sense of self esteem in people.
With a milestone 100 years of expertise and refinement, the L'Oréal Paris portfolio incorporates and addresses all areas of beauty – skin care, hair color, hair care and make up. Within skin care, L'Oréal Paris offers a complete beauty regime with their Dermo Expertise brand; Hair Colour includes the unbeatable Excellence Crème and Casting ranges while the Hair Care range with Elvive and Studio Line for Hair Styling are coveted. The brand includes an entire range of products under the eponymous Make Up brand, L'Oréal Paris.
Over the years, L’Oréal Paris has also been involved in various humanitarian causes globally. The esteemed L'Oréal Paris and UNESCO For Women in Science partnership rests on the fundamental belief that the world needs science and science needs women. L'Oréal Paris has also actively supported the ‘Ovarian Cancer Research Fund’ and in conjunction with the celebration of its centenary, L’Oréal Paris introduced 100 citizen projects designed to assist and support the most vulnerable communities on a local level through concrete initiatives.
L’Oréal Paris has always led the way in supporting and associating with the latest fashion trends and innovations, the global fashion weeks, and following the same route, this year, L’Oréal Paris in Pakistan announced their exciting official partnership with Fashion Pakistan Week starting 05 April 2010. This long term association sees L’Oréal Paris as Official Creator of the ‘Look’ for Fashion Pakistan Week in consultation with Saba Ansari of Sabs Salon. L’Oréal Paris will also be bringing their internationally coveted ‘black carpet’ to Fashion Pakistan Week and an official L’Oréal Paris studio space revealed for fashionistas to experience the L’Oréal Paris product range and expertise, from top to toe!
Claiming a right for a multi-faceted beauty over a standardized or perfect beauty, the brands’ international ambassadors have thus always been icons from the world of arts, fashion and beauty; Penelope Cruz, Aishwarya Rai, Eva Longoria, Beyonce Knowles, Jane Fonda and Patrick Dempsey are a few amongst the many who have come to represent a cross section of age, morphology and ethnic origin - all illustrative of the brands’ beauty philosophy.
L'Oréal Paris Pakistan’s spokespeople share the same brand philosophy and include cutting edge model and musician Meesha Shafi, dynamic actress and model Aamina Sheikh, accomplished television personality Anoushey Ashraf and glamorous model and personality Sabina Pasha.
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