Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example
5,000 Years of Results Our earliest roots lie in Ayurveda, the Indian healing tradition based on the knowledge of life and the interconnectedness of all things. It has proven, over 5,000 years, that treating the whole person leads to greater balance and well-being, so we consider the effects of our products not only on hair or skin, but on body, mind and emotion.
Our relationship with Ayurveda began in 1978, thanks to two renowned Ayurvedic physicians and scholars, Drs. Vinod and Kusum Upadhyay. Globally sought for their expertise in Ayurvedic medicine, pharmacology, botanical research and aromatherapy, they brought 1,000s of years of Vedic and Ayurvedic
we believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. we find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. we also believe that profit and environmental responsibility will increasingly work together as more industries find out that "nature works" for both sustainability and the bottom-line.
green ingredient policy
At Aveda, we continually seek to increase the use of naturally-derived ingredients in our products. ‘Naturally Derived' means an ingredient meets a number of criteria, including:
Derived from a plant, non-petroleum mineral, inorganic or other natural source (e.g., water); and
More than 50% of the molecular weight comes from those natural sources; and other criteria must be met for suitability of use (for example, we avoid certain types of processing)
Aveda looks at our products' environmental impact, and takes the following into consideration when formulating:
The raw materials for ingredients used in our products (for example, we do not use plant species we determine are endangered)
The impact on the communities and their ecosystems which provide the raw materials
The processing of raw materials into the ingredients for our products
The impact of the finished products on t
rose and lavender from bulgaria
aveda's partnership with enio bonchev, a bulgarian rose and lavender oil distillery, ensures the romi people's fair treatment and compensation.
Journey with us—to trace Aveda's ingredients back to the farm or harvesting co-op. We call it Soil to BottleSM, and we do it to ensure fair compensation throughout the process.
Aveda develops close working partnerships with certain communities and/or suppliers and seeks to use them as our primary source for specific ingredients. We frequently reference these relationships in our promotional materials. However, sometimes due to conditions beyond our control (e.g., drought, pests, and capacity limitations) these communities and/or suppliers are unable to meet our needs for an ingredient, including being unable to supply some or all of it. When such situations occur, Aveda uses additional suppliers to provide high-quality alternative sources until we are able to resume sourcing from the primary supplier.
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