The Trade Development Authority of Pakistan (TDAP), which was established on November 8, 2006, under a Presidential Ordinance, shall have Ministry of Commerce as its administrative ministry. TDAP is the successor organization to the Export Promotion Bureau (EPB) and is mandated to have a holistic view of global trade development rather than only the ‘export promotion’ perspective of its predecessor. Designated as the premier trade organization of the country, TDAP shall be a dedicated, effective, and an empowered organization, which shall be professionally managed.
What activities does TDAP regularly undertake?
Participates in 60 to 80 international trade exhibitions annually.
Sends 20 to 40 trade delegations abroad every year.
Organizes the EXPO PAKISTAN annually in Pakistan, which is well-attended by foreign buyers.
Runs the Expo Centre, Karachi providing a permanent exhibition space for holding trade events.
Implements various Trade Policy Initiatives announced by the Commerce Ministry.
Undertakes various sector-development projects from the Export Development Fund.
The Export Promotion Bureau, in Retrospect
Set up in 1963 as an attached department of the Ministry of Commerce, the Export Promotion Bureau facilitated exporters across the country. More than 20,000 exporters were facilitated and part-funded to exhibit their goods abroad, and thus grow their exports. Over 2,000 trade delegations were sent abroad or hosted in Pakistan in the 43 years of EPB. It provided a forum for dispute resolution between exporters and importers through the mechanism of commercial courts in collaboration with the judiciary.
EPB thus contributed in a significant manner, as Pakistan’s exports - reported at just under quarter of a billion dollars in 1963 - increased by over 70 times to touch nearly US $ 16.5 billion in 2005/06. However, professional human resources were lacking at the times of EPB, and so in order to improve this deficiency, and to change the image of EPB as a “Bureaucratic Organization”, need was felt for EPB’s metamorphosis into a more dynamic, professionally well-equipped organization, which was to be the TDAP.
Our Fashion Designing & Apparel industry is becoming an important dimension of Pakistan’s economy due to its export potential worldwide. In Pakistan, the significance of fashion industry is being realized in view of its huge potential for future expansion. The importance of building individual brands in our fashion industry cannot be overemphasized. Pakistan’s Fashion Industry requires originality in Fashion designs instead of merely pirating the prototypes of foreign designers. Where creating a new label / brand from scratch is difficult, an easy way could be Brand Transference from High Fashion EU Countries such as France, Sweden, UK, Italy etc. In addition, we may build our own brand names in local, regional, or international market – as we may deem fit. We have to look for opportunities for creating new concepts.
In Pakistan, other than catering the affluent and the elite all the fashion designers of haute couture also have an exclusive line of prêt’ a’ porter or ready-to-wear outfits, which again, before being introduced into the market are made public at fashion shows. Fashion does not stand still, tastes shift and so do geographic focus. In Pakistan, our designers have really defined creativity and there are dozens of foreign / local educated new fashion designers who have stepped up in the industry such as Maria B, Nadya Mistry (who is a trained designer from Paris), Sonya Batla, Usman Dittu, Samar Mehdi , Maheen Khan, Honey Waqar, HSY, Nilofer Shahid, Ayesha Ibrahim, Ismail Farid, and many more.
To educate our stakeholders about High Fashion Market, TDAP has been participating in reputed international fashion exhibitions such as Heimtextile, Interjeans-Cologne, Prêt-a-Porter (Paris), Copenhagen International Fashion Fair, Poznan Fashion Week. Furthermore, TDAP in collaboration with CBI (Centre for Promotion of Imports from developing countries – Netherlands) have been organizing series of workshops on “ THE EU FASHION CYCLE” & ‘FASHION FORECASTS FOR EU’ for those exporters / designers who are working in the textile garment sector and currently exporting or intend to export to the European Market. In this regard, CBI has developed garment training cycle in which the “EU Fashion Cycle” was explained through some of its renowned fashion designers and experts. These workshops impart practical knowledge and create awareness for working with the “EU Fashion Cycle”. Through this training, TDAP-CBI provided a good understanding for those who want to be a trustful business partner with the EU or want to become a professional business player in the “EU Fashion Business”
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