In March of 2013, Variable was commissioned by Edelman to produce a series of mini-documentary films along with the print advertisements for Pfizer's cause-driven campaign; "Get Old". The purpose of the campaign is to spread positive awareness on aging by showcasing stories that break the mold of the negative pre-conceived notions surrounding the topic. As a team of ambitious young creatives, we thoroughly grasp these negative connotations so we were thrilled to put our energy into a campaign message that we truly believe in.