Elegance, style and panache- That is what the Fashion brand Élan represents. Run by creative director Khadijah Shah, Élan is stocked in exclusive fashion outlets all over Pakistan and abroad. Catering to the woman with a taste for standing out from the crowd, the brand has an eye on international fashion and heart in real, accessible clothes that not only look good, but feel fantastic. Modern or traditional, heavily worked or elegantly embellished outfits- or the newly launched lawn collection; everything by this fashion house is timelessly beautiful, season after season. Élan’s aesthetic seeks to fuse a sense of restrained glamour with a flourish of chic; a design objective that forms the base of each of its collections. Never outré or typical, an Élan outfit can be worn by women across age and body type with equal panache.