Magnum was launched in the UK in 1987, making it the first widely available hand held indulgence ice cream. Since then, Magnum lovers have been treated to an array of delicious flavors, across the globe. Magnum was launched in Pakistan in 2001 with its classic variant. Relaunched in 2012, the New Magnum is made with luxurious chocolate from Belgium, and is not just a stick of ice cream but an indulgent dessert made for those who appreciate the finest things in life.
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