*1. Avoid job titles . *

Job titles such as "Secretary" or "Marketing Analyst" can involve very
different activities in different organisations. The same job can often have
different titles in different organisations and using such a title may very
well limit your being considered for such jobs as "Office Manager" or
"Marketing Assistant." It is best to use broad categories of jobs rather
than specific titles, so that you can be considered for a wide variety of
jobs related to the skills you have. For example, instead of "Secretary" you
could say "Responsible Office Management or Clerical Position" if that is
what you would really consider - and qualify for.

2. Define a "bracket of responsibility" to include the possibility of
upward mobility.
While you may be willing to accept a variety of jobs related to your
skills, you should include those that require higher levels of
responsibility and pay. In the example above, it keeps open the option to be
considered for an office management position as well as clerical jobs.

In effect, you should define a 'bracket of responsibility' in your
objective that includes the range of jobs that you are willing to accept.
This bracket should include the lower range of jobs that you would consider
as well as those requiring higher levels of responsibility, up to and
including those that you think you could handle. Even if you have not
handled those higher levels of responsibility in the past, many employers
may consider you for them if you have the skills to support the objective.

*3. Include your most important skills .
*What are the most important skills needed for the job you want?
Consider including one or more of these as being required in the job that
you seek. The implication here is that if you are looking for a job that
requires 'Organisational Skills,' then you have those skills. Of course,
your interview (and resume) should support those skills with specific

*4. Include specifics if these are important to you .
*If you have substantial experience in a particular industry (such as
'Computer Controlled Machine Tools') or have a narrow and specific objective
that you really want (such as 'Art Therapist with the Mentally
Handicapped'), then it is OK to state this. But, in so doing, realise that
by narrowing your alternatives down you will often not be considered for
other jobs for which you might qualify. Still, if that is what you want, it
just may be worth pursuing (though I would still encourage you to have a
second, more general objective just in case).

*5. Finalise your job objective statement.
*The most important part here is that you can clearly state what sort
of a job you want and know what kinds of skills and experiences are needed
to do well in that job. Even if you decide to change your job objective
later, it is very important that you decide on a temporary one now.

* Examples of objectives *

*Stating your general objective *

I would like a job where I can use my ability to __________ which will
result in ______________.


SOURCE: Richard Germann and Peter Arnold, Bernard Haldane Associates Job &
Career Building (New York: Harper and Row, 1980), 54-55.

The objective in this statement is both a skill and an outcome. For example,
you might state:

- I would like a job where my experience in program development,
supported by innovative decision-making and systems engineering abilities,

At a second level you may wish to rewrite this objective in order to target
it at various consulting firms. For example, on your resume it becomes:
*Job-targeted objective *
*An increasingly responsible research position in consulting, where proven
decision-making and system engineering abilities will be used for improving
organisational productivity.

The following are examples of weak and strong objective statements. Various
styles are also presented:

*Weak objectives *

- Management position which will use business administration degree
and will provide opportunities for rapid advancement.
- A position in social services which will allow me to work with
people in a helping capacity.
- A position in Personnel Administration with a progressive firm.
- Sales Representative with opportunity for advancement.

*Stronger objectives *

- To use computer science training in software development for
designing and implementing operating systems.
- A public-relations position which will maximise opportunities to
develop and implement programs, to organise people and events, and to
communicate positive ideas and images. Effective in public speaking and in
managing a publicity/promotional campaign.
- A position as a General Sales Representative with a pharmaceutical
house which will use chemistry background and ability to work on a
self-directed basis in managing a marketing territory.
- A position in data analysis where skills in mathematics, computer
programming and deductive reasoning will contribute to new systems
- Responsible position in investment research and analysis. Interests
and skills include securities analysis, financial planning, and portfolio
management. Long range goal: to become a Certified Financial Planner.

It is important to relate your objective to your audience. While you
definitely want a good job, your audience wants to know what you can do for
them. Remember, your objective should be work-centred, not self-centred.