Nida Azwer has been designing and working in fashion under the aegis of her eponymous label since 2005, only one month after she graduated from the prestigious Indus Valley School of Art & Architecture. Her label includes a Prêt a Porter line, Haute Couture and Bridal lines. Nida herself was nominated for the coveted Lux Style Award for Best Emerging Talent in 2008 and won the best designer award at the Nesvita Women of Strength Awards in 2009. The same year Nida held her debut solo show in Karachi, featuring both Prêt a Porter and Haute Couture to the acclaim of press, fashionistas and industry stalwarts alike.
She then showcased at both PFDC Sunsilk Fashion Weeks held in Lahore and Karachi respectively and at Fashion Pakistan Week in 2010 to critical acclaim. Nida Azwer’s label has come to be recognized for the designers' love of more classic and vintage design elements infused with our traditional crafts such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, 'zardozi' and 'miniature embroidery' worked into contemporary fashion silhouettes manifest in the collections she has showcased at her debut solo show and across various fashion weeks and exhibits. In August 2010, Nida Azwer exhibited “The Silent Weave” collection which brought to her design palette, one of the oldest weaves known to the artistic textile world, Jamdani which originates from the Bengali tradition.
In 2011 Nida Azwer showcased her collection entitled “The Running Stitch” at a charity fashion show to much appreciation. This incorporated the exquisite weave of ‘Kantha’, which stems from West Bengal, in florals and geometric motifs.
In July 2011, Nida diversified her label by launching “Kids by Nida Azwer”, an exclusive line of formal prêt a porter for boys and girls from the ages of three months to twelve years in addition to exhibiting her latest summer collection for 2011, created in white lace and accentuated with ‘resham’ and ‘zardozi’ work. In a further organic extension, the fashion house will also be introducing a prêt a porter Men’s Wear line between 2011 and 2012. .
Everything made under the Nida Azwer label is hand-worked in Pakistan using only pure fabrics including Irish linen, chiffons, hand-woven silks and brocade. Indeed Nida Azwer is best known for infusing her label with attention to detail, innovative cuts, silhouettes and tailoring.
Email: [email protected]
The label is currently available at the Nida Azwer studio in Karachi at 13-C, Sunset Lane 5, Phase 2 extension, DHA, at Ensemble in both Lahore and Karachi and at Labels in Faisalabad. Internationally, the brand is available in Dubai at Soiree and in London at Zainab Alam’s boutique
Email: [email protected]
Nida Azwer Studio13- C Sunset Lane 5 Phase 2 Ext D.H.A Karachi, Pakistan The label is also stocked at Soiree in Dubai, Zainab Alam Boutique in London and Ensemble in Lahore
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