PFDC Loreal Bridal Fashion Week
In 2011 Nida Azwer showcased her collection entitled “The Running Stitch” at a charity fashion show to much appreciation. This incorporated the exquisite weave of ‘Kantha’, which stems from West Bengal, in florals and geometric motifs.
In July 2011, Nida diversified her label by launching “Kids by Nida Azwer”, an exclusive line of formal pręt a porter for boys and girls from the ages of three months to twelve years in addition to exhibiting her latest summer collection for 2011, created in white lace and accentuated with ‘resham’ and ‘zardozi’ work. In a further organic extension, the fashion house will also be introducing a pręt a porter Men’s Wear line between 2011 and 2012.
Everything made under the Nida Azwer label is hand-worked in Pakistan using only pure fabrics including Irish linen, chiffons, hand-woven silks and brocade. Indeed Nida Azwer is best known for infusing her label with attention to detail, innovative cuts, silhouettes and tailoring.
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The label is currently available at the Nida Azwer studio in Karachi at 13-C, Sunset Lane 5, Phase 2 extension, DHA, at Ensemble in both Lahore and Karachi and at Labels in Faisalabad. Internationally, the brand is available in Dubai at Soiree and in London at Zainab Alam’s boutique