Magnum Royal Fame
In Greece, the Magnum brand name is owned by Nestlé, so the Unilever ice cream uses the name Magic.
In 2008 Magnum brought out new variants in the UK—Mayan Mystica, a chocolate ice cream Magnum blended with cinnamon, nutmeg and honey flavours; and Magnum Minis available in a variety of flavours. Eva Longoria was the face of Magnum in 2008. Also in 2008, Josh Holloway, from television's Lost, was selected as the first male spokesperson of Magnum in Turkey. Benicio del Toro and Caroline Correa starred in a television commercial for Magnum Gold, directed by Bryan Singer.
In 2009 Magnum Mini Moments were launched. They came in 3 types of chocolate: milk, white and dark all with 5 different flavours including almond, truffle etc.
In China the Magnum name is retained; however, there are fewer varieties—as of 2009 there are only vanilla, cappuccino, and crunchy. Mint and double chocolate were introduced in 2006/7 but were pulled from the market in 2008 (or possibly before).
In 2011 Magnum ice cream was launched in the US and Canada with six varieties: Double Caramel, Double Chocolate, Classic, Almond, White and Dark.
In 2011, actress Rachel Bilson became the spokesperson for the ice cream brand.
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