We are the Pleasure Seekers. And we live our lives to the fullest, indulging in pleasures big and small. We at Magnum believe that is what makes life worth living, because we believe a day without pleasure is a day lost.
To inspire and encourage people to actively pursue pleasure everyday. Ultimately, we believe ‘a day without pleasure is a day lost’.
Launched in 1989, Magnum was the first chocolate covered ice cream for pleasure seekers. Today, Magnum is one of the world’s leading ice cream brands, selling 1 billion units annually worldwide, and is the biggest brand of Unilever ice creams.