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Thread: MauSummery by Huma exhibits The Pure Print Collection

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    Moderator Array mahima's Avatar
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    MauSummery by Huma exhibits The Pure Print Collection

    MauSummery by Huma thrilled its clientele in the capital by introducing its ‘Pure Print Collection’ at an exhibition at a local hotel.


     


    Having branched out from the original MauSummery Lawn in 2011, MauSummery by Huma offered 13 designs, which are best described as delicate, detailed and intricate works of art.

    In addition to the signature quality of its lawn, MauSummery by Huma introduced chiffons and woven materials for the very first time within this collection.

    The Pure Prints Collection also offers wider width lawn, with beautifully detailed embroideries and intricate borders, complimented with a variety of embellishments.



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    Moderator Array mahima's Avatar
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    The collection is inspired by a diversity of cultures, with strong influences from vintage Victorian designs, ancient Al-Hamra architecture, Arabesque patterns and Kashmiri shawls resulting in a contemporary collection that draws from old-world charm.

    The colours this season range from watermelon pink to Aruba blues, from stark blacks to vibrant fuchsias complete with scarlet red and champagne touches.

    All of these designs were available at the exhibition in standard three-piece suits with added printed panels, motifs and borders. PR

    Huma Ahmad, CEO and head designer of MauSummery by Huma, said, “The brand is launched after a vibrant and colourful spring flowers – in sync with the brand mantra: 'Rediscover the beauty of colours'. This inspiration and mantra has remained a part of the MauSummery ethos till today, with focus on the variety and vibrancy of colours. In the last 15 years, I have constantly discovered and rediscovered my aesthetic through researching designs and colour trends in order to keep our design fresh and accessible yet retaining our signature design style. For me, this year's collection is about the fusion of cultures from around the world – a fusion that is represented in every aspect of the design – the borders, the piping, the embroideries and the fabric.”

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    Moderator Array mahima's Avatar
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    Moreover, as introduced last year the MauSummery ‘PURE Pręt a Porter’ collection, which is based on their lawn prints, introduces a new collection this season with longer silhouettes, embroidered backs with a focus on designs on the printed panels. The Pręt collection will also feature rounded hemlines, collared shirts and cuffed sleeves.

    In addition to the exhibitions at hotels in Islamabad from March 23 to 25, the MauSummery by Huma Pure Print Collection and MauSummery PURE Pręt a Porter Collection will be available at their Flagship Store in Lahore and in Meena Baazar both in Islamabad and Karachi.

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