The mercury has started rising and the cola war is once again heated up. Coca Cola is taking arch rivals Pepsi head on with new ad campaign featuring Hrithik Roshan. Pepsi had recently launched its 'Younisthan' campaign featuring Shahrukh Khan, Ranbir Kapoor and Deepika Padukone. Coke is sticking to its tag line 'Jashan Mane Le' where Hrithik will appear in his Akbar image.

Hrithik is seen making merry with a group of friends with Sufi songs playing in the background reflecting the hangover of Jodhaa Akbar. Hrithik Roshan now joins Aamir Khan as the brand ambassador of Coca Cola India and it is believed Aamir will soon appear in an ad. It remains to be seen which Bollywood stars boost the sales of the cola giant but for now they are filling their bank accounts.