View Full Version : SRK goes full throttle, launches Knight Riders’ website

03-31-2008, 10:30 PM
Shah Rukh Khan is going full throttle to promote his Indian Premier League franchise, Kolkata Knight Riders.

King Khan seems to have taken his team’s battle cry in Bengali ‘Korbo, Lorbo and Jitbo’ (We’ll do it, fight it and win the battle) quite literally. The actor is using all his might and wit and is pulling out all stops to promote his team. Another step in this direction was the launch of the team’s website.

A Comprehensive website

It is a comprehensive website. “It’s got everything on the Knight Riders from news to downloads to their mission, including the names of the players, with the latest update on what their logo and mascot Royal Bengal tiger Hoog Lee of the team has been up to,” revealed an employee of the website

He further added, “The website was designed by BCWebwise on March 13. Though it was a hush-hush affair, the website has already more than 8,000 hits.”

Says Shah Rukh, “I have launched my website on the Knight Riders. I want the youth of India to be part of the website and we have already got a huge response from them.”

Earlier, in one of his press conferences, SRK had said, “The idea and ideology behind naming the team Kolkata Knight Riders is because I want to appeal to the youth of the country.”

The Kolkata Knight Riders costumes have been designed by Manish Malhotra and Anaita Shroff Adajania and are a mixture of black and gold, which is the background theme of the website.